Dongguan Meizhiyuan Energy Saving Technology Co., Ltd.

Now some home water purifier on the market more than 3,500 brands, as well as a large number of companies are trying to enter the water purification industry, while some cabinets, bathroom, home appliance industry brand Yiyu cross-sectoral development, by 2015, the domestic water brand has exceeded 4000.

Water industry in China, but also the entire industry companies are subversive. Water purification industry in the country has developed more than two decades of the 21st century, with a number of professional domestic, cross-brand of birth, growth, rise, the water industry has attracted many investors, especially the global economic crisis in 2008 broke out, the water industry has become one of the few sectors posting gains. According to Yu-Chi Industry Market Research Center is understood that in the water industry in 10 years of development, China has become one of the world's manufacturing center, water purifier, water purifier market holdings but still low. At present, China's domestic household penetration of household water purification equipment less than 5%, and Europe, Japan, Korea and other countries, 80% to 95% household penetration far, but they also show a huge space for development of China's water market.

It is understood that there are more than 4,000 water purifier manufacturers, the vast majority of small and medium sized water purifier brand. Due to the low barriers to entry water industry companies, making the product quality is uneven, corporate sales network and after-sales service system is not perfect, and many other issues will seriously affect the long-term development of enterprises. In recent years, some large brand group, especially household electrical appliance enterprises or listed companies to enter, such as Haier, Gree, TCL, etc., they rely on a strong brand resources and strong capital base and other advantages, a strong impact on the market, and development of the industry has had a profound impact. Some experts have analyzed the future of water markets or will re-shuffle, small brands in the market competition facing difficulties.

Water purification industry development potential is huge, but there are disorderly chaos. At present, water purification products is more a lack of relevant standards and become the industry vulnerabilities. Therefore, the water industry is committed to join friends note that choice is important, be sure to choose the regular strength of the manufacturers, the choice of brands, specializing in the production of water purifier manufacturers, rather than incidental to do water purifier. According to the current development trend of rapid water purifier, the industry will reshuffle, some non-regular factory motley crew will soon be eliminated.
Due to the rapid development of China's economy, the consumption level is improved, which led to the development of the wood industry, water purification industry Despite the development of more than twenty years, in view of the domestic market share is not high, and with Japan, the United States and Europe has a huge gap, and the overall penetration rate of less than 5% of the development, water purifier market is considered to be another one Nuggets shrine, attracting many companies have entered. Survival and development of small and medium sized enterprises encounter difficulties in the water purifier at this stage has been opened, "Survival Mode" Where is the way out so they do?

First, to promote the brand, go terminal; renowned marketing experts say, the future of the era is the era of the terminal is king, the brand achieve a lot through the terminal to realize the value of the brand, so our focus to enhance the brand, increase their the terminal channel construction is particularly important. To promote the standardization of services as an important starting point for the development of brand strategy, in order to maintain product quality and safety standardization, to standardize and enhance the brand value hierarchy.
Second, technological innovation, environmental protection and innovation in modern society is an eternal theme, the main aspects of environmental innovation tile tile production refers to the role of technology is environmentally friendly, energy saving processing waste, such as: Golden Globe ceramic tile products use rare earth rich tail, Leroy ceramics and other environmental protection for urban water seepage brick production, Oceano, Hongyu, Mona Lisa ceramic tiles and many ceramic enterprises utilizing waste outside wall of lightweight insulation, acoustic noise canceling tiles, these products have not only to deal with the waste, and the product also has good environmental characteristics, but also to achieve the quality, functionality and innovation.

Third, precision marketing, the first position, then precise, innovative marketing model, water purifier manufacturers to choose their own target consumer market, and then tailored to meet the needs of the target consumer product, which is called the market positioning and product positioning; targeting market (focusing on three or four markets, including the township), for accurate channel development and brand promotion, at every step, and gradually expand their brand base.
Fourth, reduce costs, establish an effective marketing system and performance appraisal system, to promote the various systems in the sales process effectiveness, adaptability.
Predicted from the Chinese water purifier industry outlook report to understand our water purification industry in recent years will face a major reshuffle, in the face of some small water purifier water purifier product quality, production lines, production skills and water purification technology innovation and other aspects of competitiveness or unsustainable. With the sound of water purifier industry standard system, some Wupaiwuzheng water purifier brand and plan providers will face cottage luck, or no place to stop.